Indomie rewards four promo winners with all-expense paid travel
- Winners emerge in Indomie holiday promo, set to travel abroad
Four winners have emerged from the just concluded Indomie ‘Draw Your Dream Holiday’ promo. The winners went away with various prizes including a mega prize of an unforgettable all-expense paid travel experience to the United Kingdom (UK) and the United States of America (USA).
The ‘Draw Your Dream Holiday’ promo is a consumer engagement promo organised by Dufil Prima Foods PLC, makers of Indomie Instant Noodles, for children between the ages of 5 and 13 years to relate their travel experiences using illustrations.
The promo, which ran for three months starting in September, had several interesting entries from children nationwide. At the end of the promo, Aliyat Disu, 10; Chinemeren Eze, 12; Michael Prosper Oluwaseun, 12 and Jimba Solomon Chisom, 13 emerged winners.
While Aliyat, Chinemeren and Chisom will to travel to the USA with one of their parents each, Oluwaseun will travel to the United Kingdom with his father.
Making the announcement in Lagos, Dufil Prima Foods PLC’s Group Public Relations and Events Manager, Mr Temitope Ashiwaju, stated that the promo was a way of rewarding children for their unwavering loyalty to the Indomie brand.
“We are happy with the level of participation we received from children while the ‘Draw Your Dream Holiday’ promo lasted. Such participation is a clear pointer that children really value the Indomie brand. We know that holidays create beautiful and memorable experiences for all of us, including children and so a few months ago we came up with the idea of a promo to reward children with a fantastic travel experience. And as a caring brand, Indomie Instant Noodles planned to make the upcoming holiday much more special by offering them an all-expense paid trip to any destination in the world.
“The Indomie brand is known for fun and excitement and we needed to bring that to bear in any promo we wanted to tie the travel experience to. We could not think of a better fun-filled exercise to engage these children in than to allow them do one of the things they love doing best – drawing. We all know children love to draw, so the ‘Draw Your Dream Holiday’ promo decided to reward children for doing what they love to do best. All they needed to do was to draw their last holiday experience, take a picture of it and send it to a dedicated WhatsApp number. Dufil Prima Foods PLC is delighted to be able to reward these children along with their parents with a trip to anywhere in the world they choose to travel.”