Guiding Valuess

Trust

We are honest and direct in our dealings and always act with transparency. We say what we mean, mean what we say and always keep our promises.
" When the trust account is high, communication is easy, instant and effective." Stephen R. Covey
Trust is at the very core of everything we try to do. If people trust us, they want to be associated with us. It’s that simple.

Respect

We respect our team members, our stakeholders, our heritage and our universe. Because it’s a shared journey, we always seek a win-win outcome.
" When people honour each other, there is a trust established that leads to synergy, interdependence, and deep respect. Both parties make decisions and choices based on what is right, what is best, what is valued most highly. " Blaine lee
It all starts from respecting ourselves, our team members, our stakeholders, our heritage and our universe. This includes our customers, vendors, competitors and shareholders.
Though we are not all the same, we are equals. And we will always seek a Win-Win outcome as a sign of Mutual Respect.

Commitment

We committed to being sustainable over the long term through focus and depth in everything we do.
" Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal – a commitment to excellence - that will enable you to attain the success you seek. " Mario Andretti
We intend to be here for good and do good so there must be focus and depth in everything we do for it to be sustainable over the long term

Courage

We want to surround ourselves with bold thinkers; and to always act with conviction.
" Courage is the most important of all the virtues because without courage, you can’t practise any other virtue consistently. " Maya Angelou
We always support those who dare, because only with courage comes innovation.

Humility

We endeavour to keep learning and letting our actions speak louder than our words. We also appreciate that everyone we interact with has a contribution to make to our well-being.
" True humility is not thinking less of yourself; it is thinking of yourself less. " CS Lewis
We believe that humility is all about having a quiet confidence without being arrogant. Accepting that there’s always something new to learn. And, most importantly, letting our actions speak louder than our words